Animal Characters / Mascots
Calwater wanted to create a series of three characters : Fish, Frog, and Hermit Crab), together with a lot of other assets, to appear in their promo material. These characters were created with a lot of flexibility, so the internal team can assemble their own characters for different tasks.
For Hermit Crab, he was designed in 4 different positions (frontal, quarter, side, and back), each with 2-4 expressions. His arms were drawn in 2 different gestures per each position. His eyeballs can be repositioned.